Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations to power marketing.

Ad Tips & Best Practices

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Audiences

Marketing Partners

Get more targeting options for your LinkedIn Ads.

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Marketing Partners make your audience targeting on LinkedIn more effective

240%

ROI

ClickLearn achieved 240% ROI using the HubSpot Audiences integration for LinkedIn

1000+

New followers

Blackbaud increased engagement from target accounts with 1,000 new followers using a Marketing Partner

64%

Lower CPL

InMoment decreased CPL by 64% with the help of a Marketing Partner

Reasons to use a Marketing Partner

Select an audience capability below to learn more:

Account & customer targeting
Retargeting
Dynamic targeting
Intent targeting

Reach the accounts that matter most

Build lists of key accounts and ideal customer profiles to power your account-based marketing strategies.

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Reconnect with engaged prospects

Retarget people who interacted with your brand outside LinkedIn, including website visits, content engagement, and event participation.

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Keep your audiences automatically updated

Sync your audience lists once and keep them updated automatically — no manual uploads required.

Reach buyers showing active interest

Use buying signals from other platforms and channels to build high-intent audiences in Campaign Manager.

3 steps to reach the right audience on LinkedIn

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Step 1: Connect a Marketing Partner

Select a certified Audiences partner from the directory and automatically sync your audience segments to Campaign Manager.

Step 2: Sync your Audiences

Your partner automatically refreshes your audience segments on LinkedIn, keeping your targeting accurate across every campaign.

Step 3: Launch with precision targeting

Activate your audiences in Campaign Manager and reach the right buyers at every stage of the funnel.

Find the right Marketing Partner for you

Discover trusted solutions to help you market your business and meet your lead generation needs.

With HubSpot and LinkedIn, it has never been easier to target your customers with highly relevant ads and report on the true ROI of your campaigns.

Zapier automatically moves info between LinkedIn and the apps you use, so you can save time, reduce tedious tasks, and focus on your important work.

Adobe Marketo Engage gives marketers the complete tool kit to deliver winning lead-based and account-based marketing, from acquisition to advocacy.

See all partners

"We can now do cross-channel LinkedIn retargeting to our ICP and put it on autopilot which reduced tons of time. We also optimize cost by continuously excluding and including accounts in audiences. LinkedIn and Albacross is a match made in heaven!"

Frederic Linjfärd
Director of Growth Marketing at Planday

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"RollWorks Audience Syncing for LinkedIn allows us to take our targeting to the next-level. In a short period of time, we’ve already seen the difference intent data can make in campaign performance. We are excited to harness its power across multiple platforms to create a seamless digital user experience."

Abbey Wells
Paid Media Manager, Quantum Health

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"We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata - we're smarter as a demand gen team than we've ever been."

Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

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albacross
rollworks
metadata.io

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Get $500

in LinkedIn Ads credits

New to LinkedIn Ads? Spend $500 and get $500 in ad credits when you connect with a partner.

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Resources

News, tips, and best practices for getting the most from your lead gen.

Your Guide to LinkedIn’s Targeting Capabilities

Our latest guide to LinkedIn targeting is a step-by-step manual (with screenshots!) that can help you learn: What targeting criteria are available on LinkedIn and how to use them effectively, step-by-step examples of how to combine multiple targeting criteria together to reach your target audience, and much more.

3 Keys to Successful Intent-Based Marketing on LinkedIn

We’ll walk you through what intent-based marketing is and how LinkedIn partners can help you deliver your marketing content to interested buyers, shorten the sales cycle, and reduce churn.

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Boost the Success of Account Based Marketing on LinkedIn

This article will help you understand the power of ABM, overcome roadblocks to adoption, and identify partner tools to enhance your ABM efforts on LinkedIn.